WKD
The Brand
WKD. The original alcopop. Possibly radioactive.
The Brief
It's 2018. Get people talking about us. Make us less 'okay boomer' more 'hello millennial'.
The Thinking
The budget is low so we're going to have to get creative with how we raise our profile around Christmas. Let's set up a fake Facebook event to celebrate Jesus' (20)18th birthday.
You wouldn't believe how close this got to going live.
Event Description
O, come all ye faithful, for one night only we’re celebrating 2,000 years since Jesus of Nazareth turned the big XVIII.
This year look up to the starry skies and follow the party.
After all, it’s not every day you turn (20)18.
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Bible’s allowed.
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Bring your own water, JC will turn it to wine.
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There will be a buffet of 5 loaves and 2 fish.
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‘Disciples’ might be performing, but don’t hope for any miracles.
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Max persons per group: 12
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If you need a place to stay, try your luck at the Inn.
*Limited Donkey parking*
#Glory2TheNewbornKing
Event posts
