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Covid Cursor
At the start of the Covid-19 pandemic, my copywriter and I thought about what we could do to bring better hygiene front of mind globally.
The Brand
Google (but we’d encourage as many websites as possible to get involved).
The Brief
Coronavirus responsive, proactive digital concept.
The Thinking
We’ll let the video do the talking for this one…
This baby won us 'Best Health' and 'Best Digital' in the Chip Shop Awards 2020. The judges had this to say:
”Adapting a universally recognised symbol in a very simple way that doesn’t need any words, it serves as a subtle yet charming reminder to keep washing your hands. The idea is so good that we can’t believe it wasn’t done for real!”
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