Mind
The Brand
Mind. Mental health charity, there for advice and to talk to.
The Brief
Proactive work during our time at Ogilvy. There wasn't a brief, but we saw it was World Emoji Day and the thought came from this.
The Thinking
Mental health is a serious issue, albeit a tricky one. It's difficult for people to find the words to describe how they're feeling, so we're using emojis instead.
(This work was originally for Time To Change, but I developed this further for my book)
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Talking about your problems is difficult. Talking about them on the phone is even more difficult. To push this campaign further we’d introduce a social chat bot for people to get instant advice and help on their mental health by using emojis to best describe how they’re feeling as well as symptoms.